In less than a year of implementing UpOrder, Chaz Dean's repeat order rate is now 20% and they’ve earned more than $300,000 additional revenue from notification emails.
Even with the success on QVC, the Chaz Dean team realized that putting all their chips into a single channel was risky. The team quickly turned their attention to ecommerce and thus led to the creation of the Shopify+ store. Not only would it diversify their channels but it would also give the brand the ability to fully own the customer experience. To bring their vision to life, the Chaz Dean team partnered with Trellis, a full-service ecommerce agency, to guide their digital transformation.
Chaz Dean already had an extremely loyal customer base but the brand was looking to create a user experience they could be proud of and deliver their award-winning products directly to their beloved customers. The site needed to be designed in a way that mirrored the cutting edge and elegant brand that Chaz forged over the years whilst being optimized for conversions. Chaz Dean customers had a very high repeat purchase rate which proves their loyalty to the brand, but still improvements could be made to the overall architecture experience.
After researching different Shopify apps, Chaz Dean found UpOrder. “For Chaz Dean, UpOrder was a no-brainer. UpOrder helps generate repeat purchases by presenting upsells and product recommendations in our Shopify notification emails which encourages more engagement from our customers.” said Traci Siejak, eCommerce Manager at Chaz Dean.
Since using UpOrder from March 2022, Chaz Dean has seen some incredible results. In less than a year, their repeat order rate is now 20% and they’ve earned more than $300,000 additional revenue from notification emails.
From the agency perspective, Trellis also sees success in the partnership with UpOrder. “For our clients, I would suggest it to everyone leveraging Shopify+ as there is nothing to lose and so much potential to gain.” said Marcus Ohanesian, Partner Manager at Trellis.
Chaz Dean now boasts one of the most beautifully designed website experiences in the space and uses an exciting mix of Shopify apps, like UpOrder, to help boost conversions. Chaz Dean continues to reinvest revenue back into the site and entire customer experience to better serve their clientele. Currently, the Trellis and Chaz Dean teams are working on exciting new technical implementation features for the site including a new subscriptions portal.
For Chaz Dean, UpOrder was a no-brainer. UpOrder helps generate repeat purchases by presenting upsells and product recommendations in our Shopify notification emails which encourages more engagement from our customers.
Traci Siejak, Ecommerce Manager at Chaz Dean